“I think about design so the end-user doesn’t have to.”

About

I am a passionate designer, photographer, and video producer with extensive experience in various aspects of online advertising including commercial email design and development, content marketing, SEO and more.

Skills

Photography90%
Print & Web Design80%
Video Production80%
HTML / CSS70%
Email Marketing80%
SEM65%
SEO75%

Software

Design
Photoshop90%
Illustrator50%
InDesign65%
Email
Salesforce ExactTarget50%
MailChimp80%
Campaign Monitor80%
Litmus90%
Email on Acid90%
Video & Motion Graphics
Premiere85%
Final Cut Pro85%
AfterEffects30%
Audition30%
SpeedGrade30%
Web
WordPress70%
Dreamweaver50%
Sketch25%
SEO & SEM
Google Analytics70%
Webmaster Tools / Search Console45%
WordStream40%
Moz & Moz Local65%
Google AdWords65%
Photo
Lightroom80%
Aperture80%
Bridge50%
Photoshop90%

Experience

Web Designer, OPTP
May 2014 – Present

  • Design, develop and test marketing emails using Adobe Photoshop, Illustrator, Sketch, Salesforce, MailChimp and Litmus
  • Analyze website user data to reveal actionable insights
  • Make data-driven website design updates to improve UX
  • Manage organic SEO and Google AdWords campaigns
  • Oversee product photography and video production

 

Graphic Designer, Kellé Company
April 2014 – May 2014

  • Worked with internal departments to plan and execute photo shoots
  • Photographed and edited apparel on models for design feedback and catalog layout using Adobe Photoshop, Lightroom and InDesign
  • Implemented Google Apps for Business for a more efficient creative workflow

 

Project Manager, VON91
Feb 2014 – April 2014

  • Responsible for client onboarding and developing project parameters
  • Facilitated staff and client communications
  • Supervised creative and development staff to ensure product delivery within set budget and time constraints

Media Producer, Boynton Health Service, University of Minnesota, Twin Cities
April 2012 – Dec 2013

  • Collaborated with marketing staff to develop ad campaigns
  • Assisted with project planning and scheduling
  • Provided photography for printed and digital advertisements
  • Directed and edited video for student health campaigns

 

Video Production Specialist, University of Minnesota Office of Information & Technology
Feb 2012 – Dec 2013

  • Worked both independently and collaboratively on video projects with challenging deadlines
  • Operated camera, lighting and audio equipment
  • Edited video using Final Cut Pro, Adobe Premiere, After Effects and Adobe Audition

 

Junior Graphic Designer, University of Minnesota Alumni Association
Feb 2012 – Oct 2012

  • Created marketing materials for print and web publishing using Adobe InDesign, Photoshop and Illustrator
  • Provided video and photo coverage of award ceremonies and events