I am a passionate designer, photographer, and video producer with extensive experience in various aspects of online advertising including commercial email design and development, content marketing, SEO and more.
“I think about design so the end-user doesn’t have to.”
About
Skills
Photography90%
Print & Web Design80%
Video Production80%
HTML / CSS70%
Email Marketing80%
SEM65%
SEO75%
Software
Design
Photoshop90%
Illustrator50%
InDesign65%
Salesforce ExactTarget50%
MailChimp80%
Campaign Monitor80%
Litmus90%
Email on Acid90%
Video & Motion Graphics
Premiere85%
Final Cut Pro85%
AfterEffects30%
Audition30%
SpeedGrade30%
Web
WordPress70%
Dreamweaver50%
Sketch25%
SEO & SEM
Google Analytics70%
Webmaster Tools / Search Console45%
WordStream40%
Moz & Moz Local65%
Google AdWords65%
Photo
Lightroom80%
Aperture80%
Bridge50%
Photoshop90%
Experience
Web Designer, OPTP
May 2014 – Present
- Design, develop and test marketing emails using Adobe Photoshop, Illustrator, Sketch, Salesforce, MailChimp and Litmus
- Analyze website user data to reveal actionable insights
- Make data-driven website design updates to improve UX
- Manage organic SEO and Google AdWords campaigns
- Oversee product photography and video production
Graphic Designer, Kellé Company
April 2014 – May 2014
- Worked with internal departments to plan and execute photo shoots
- Photographed and edited apparel on models for design feedback and catalog layout using Adobe Photoshop, Lightroom and InDesign
- Implemented Google Apps for Business for a more efficient creative workflow
Project Manager, VON91
Feb 2014 – April 2014
- Responsible for client onboarding and developing project parameters
- Facilitated staff and client communications
- Supervised creative and development staff to ensure product delivery within set budget and time constraints
Media Producer, Boynton Health Service, University of Minnesota, Twin Cities
April 2012 – Dec 2013
- Collaborated with marketing staff to develop ad campaigns
- Assisted with project planning and scheduling
- Provided photography for printed and digital advertisements
- Directed and edited video for student health campaigns
Video Production Specialist, University of Minnesota Office of Information & Technology
Feb 2012 – Dec 2013
- Worked both independently and collaboratively on video projects with challenging deadlines
- Operated camera, lighting and audio equipment
- Edited video using Final Cut Pro, Adobe Premiere, After Effects and Adobe Audition
Junior Graphic Designer, University of Minnesota Alumni Association
Feb 2012 – Oct 2012
- Created marketing materials for print and web publishing using Adobe InDesign, Photoshop and Illustrator
- Provided video and photo coverage of award ceremonies and events